Most diets don’t work. It might be the fact that athletes are hard-wired to eat more junk and will power isn’t enough to stop craving high-calorie foods. But simple foods swaps are.
This is good info for anyone trying to shed pounds and keep it off. It also explains, at least to some degree, why so many people gain back weight they have worked so hard to loose. For those of us wanting to achieve “race weight” or “healthy living weight” and stay there - because that is healthiest - this is really good info.
"Food cravings are really associations between a taste and a rush of calories that you get from that food,” Roberts says. “You still get the taste to enjoy, but you don’t get that dopamine frenzy. The ridiculous thing is, it’s not that hard. It’s surprisingly easy.”